Breakfast Invitation
Every year, Marlin Network Inc. hosts a breakfast for their clients and associates during the NRA (National Restaurant Association) conference in Chicago. This year's concept focused on the future of the foodservice industry and the idea of making small decisions now that affect the future—the butterfly effect. The invitation was put together like a scientific file with hand-drawn illustrations explaining the butterfly effect collaged with the windy city of Chicago. Underneath the butterfly effect intro pages is the invitation, which reads, "A butterfly flapping its wings in Missouri could cause a windstorm in Chicago." When the reader opens the blue card, a wound-up butterfly bursts out of the card and flutters away. (I designed this at deep).
