El Verano Sabroso
This sell sheet is targeted to a casual dining Mexican restaurant that is looking for a high-quality tomato to add to their salsa recipe. This is the concept for the cover of this piece: a customer at the restaurant took a bite of the salsa on the table and was immediately so inspired by the authentic flavors of the salsa that he or she drew a masterpiece right then and there with the crayons and paper on the table. The inside of the sell sheet carries on that theme with playfully-placed copy, crayon illustrations, and illustrated headlines. My friend Ben Rook did the illustrations and Tom Davis shot the cover while I art directed and designed the piece. (I designed this at deep).
