Cristoforo Colombo Branding
Cristoforo Colombo is a product line of tomatoes targeting traditional, Italian-style restaurateurs. The branding all began with Cristoforo's signature, which became the main focus of the logo. The concept for the sell sheet is that Cristoforo took his Italian grandmother's handwritten sauce recipe, substituted his tomato product for his grandmother's canned tomatoes, and still maintained the same amazing flavor. (I designed these at deep).
